The first ever Christmas tree in the world is being made available for the first time in the Philippines.
Palama supermarket in Pampanga is offering its first Christmas tree to celebrate the holiday season in an attempt to attract shoppers to the area.
“This is a very special moment,” said Yvonne Dominguez, manager of the Palama grocery store, in a video released by the company on Thursday.
“The world is a place of so much beauty and we’re so proud to bring together all the love of Christmas and bring the joy of Christmas to our customers,” she added.
A giant tree made by Palama’s sister store in the United States is the first to be released in the country, which has a population of more than 10 million.
It was donated by the National Geographic Society in partnership with the US-based company.
The trees will be available for a limited time in Pampa, and the retail giant is also preparing to launch the first commercial kiosk in the town to serve the holiday tree.
The kiosk will offer a wide range of merchandise including t-shirts, hats, scarves and even a doll.
“We want to share with the Filipino community the beauty of the holiday and the joy it brings,” said Domingue, who was a guest at the unveiling.
She added the kiosk is scheduled to open in December and is expected to be available from 7am to 10pm on Christmas Eve.
“It’s a little bit of a revolution,” she said.
“When you’re on the streets and there are people in the street who are looking at their Christmas trees, it’s like you’ve just found a new holiday.”
The mall is planning to offer a special Christmas market and Christmas trees will also be available.
The Palama store is one of many to offer the holiday decorations in recent months.
It will also host a public event on December 26 to mark the occasion.
The chain has also set up a Christmas tree drive and is selling holiday decorations for sale at its stores.
“Christmas is such a special time for us,” said Ms Dominguiz, “it’s a time to bring joy to the people who live here.”
The Philippines is a major hub for the production of Christmas trees.
More than 5,000 trees have been produced for the holiday period.