Chinese supermarket chain Taobao is offering cheap rice in the hope that the country’s shortage of rice will ease.
The Chinese chain has been selling rice at a price of about 6,000 yuan ($88) for five years, the Associated Press reported.
The food giant said it would launch a new rice-to-meat meal next month, but it did not give any further details.
Taobajao said it sold 2,300 bags of rice in October, or about 15 percent of its total market.
It also said it plans to sell rice at around 5,000-6,000 Chinese yuan ($85-115) a bag.
The company said its stock had reached its peak on Wednesday, the day the first batch of rice was introduced.
The price for rice has been falling for the last two years, but there are concerns about its sustainability in a country that consumes about half the world’s rice, according to the World Food Programme.